Monday, April 8, 2013

But at least right now it seems a lot easier to join Facebook

author of her favorite TV show. Things are going to get superspecialized to the things that people really love and care about and are important to them in their daily lives. Me: But at least right now it seems a lot easier to join Facebook, where you have a more limited element of that. You can join different groups [on Facebook] that look at different things. Marc: That was Gina: That was the big Marc: We re fighting over who gets to answer that question. We love Nissan Consult Interface that question. That was the attraction of AOL in 1994. When the Web came out, when we started Netscape, we went around and met with your parent company, and many many other people, and the response that we got across the board was this Web thing is too weird, too esoteric, too hard to use. Everybody s already on AOL, AOL s so easy to use, you can do whatever you want on AOL. In fact, your parent company turned down an investment in Netscape on the basis of that exact theory, which cost them about half a billion dollars. Me: That was a cheap one for Time Warner. Marc: That was a cheap one for Time Warner. The point is just the evolution of what happened with AOL: AOL introduced tens of millions of people to the idea of being online, and got them into that experience. Then they reached a point when they d been online for a year or two and they said, Okay, what s next? And the answer to what was next was the Web. Even people who transponder key programming kept their AOL subscriptions to be on an ISP started using Websites. And so instead of getting information on music from AOL you went to MTV.com, and instead of reading Seventeen magazine on AOL you d go to seventeen.com, and obviously the world evolved in that direction. That was a very, very big debate in the 90s that got definitively decided. One of the things that we think is ironic about the current time is that exact debate is being fought out, except that the new walled gardens are MySpace, Facebook and YouTube. We re not predicting the instantaneous death of Facebook or MySpace. We re saying there s more than a

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